Positioning
& Guidelines
Architecture
Optimization
GitHub wanted a brand system that could be used year-after-year, but also evolve and stay fresh. We created a flexible visual identity that’s anchored in typography that remains consistent over time, while the imagery can be reimagined for future conferences.
Since this was the first year using the new identity system we wanted to build the visuals around something all Git users would recognize: the Git graph. The graph is not only a familiar element from the product, but also speaks to the principles of the conference: bringing people together and sharing ideas.
The landing page uses these Git graph components to guide visitors down the page, with smooth linear activity and unexpected color shifts that bring energy to the event. Conference sessions, featured speakers, and venue highlights all took on the vibrancy and excitement of the event in their treatments.
